7:30pm, Pop Music

‘N Sync’s album-sales hegemony has been challenged by the forces of darkness--i.e., Eminem, who sold 1.7 million copies of his new album in its first week, close to the record recently set by the fresh-faced Floridians. ‘N Sync will answer by filling the vast Rose Bowl with its romantic pop, heading a good-vibes bill that also features Sisqo and Pink.

* ‘N Sync, with Sisqo and Pink, the Rose Bowl, 1001 Rose Bowl Drive, Pasadena. 7:30 p.m. $39.75 and $65. (626) 577-3100.

all day

Movies

As a film director, British actor Kenneth Branagh’s output has ranged from the sublime (“Henry V,” “Much Ado About Nothing”) to the forgettable (“Peter’s Friends”) and the downright bad (“Mary Shelley’s Frankenstein”). The lesson seems to be: Stick with the Bard. Branagh’s newest film is a version of Shakespeare’s comedy “Love’s Labour’s Lost,” which the director has set in the glamorous world of 1930s, prewar Europe. The cast includes Alessandro Nivola as the King of Navarre, Branagh, Matthew Lillard and Adrian Lester as the king’s best pals, Alicia Silverstone as the Princess of France, and Natascha McElhone, Emily Mortimer and Carmen Ejogo as her attendants. The movie features the classic tunes of Cole Porter, Jerome Kern, Rodgers & Hammerstein and George and Ira Gershwin.

* “Love’s Labour’s Lost,” which is rated PG for sensuality and a brief drug reference, opens Friday at selected theaters.

all day

Movies

The latest from filmmaking brothers Allen and Albert Hughes, best known for their gritty urban dramas “Menace II Society” and “Dead Presidents,” is the documentary “American Pimp,” which Allen has said is about “the most mythical figure in black culture.” The twins interviewed pimps in Washington, D.C., Los Angeles, New York, Chicago, Atlanta and several other U.S. cities. Dr. Dre produced the soundtrack for the documentary, which features new rap songs as well as period songs from the 1970s and ‘80s.

* “American Pimp,” Nuart, 11272 Santa Monica Blvd., West Los Angeles. Today-June 15, 5:15, 7:30 and 9:45 p.m.; Saturday and Sunday matinees, 12:45 and 3 p.m. $5.25 to $8.50. (310) 478-6379.

10am

Theater

East L.A. Classic Theatre’s abbreviated, family friendly adaptation of Edmond Rostand’s “Cyrano de Bergerac,” set in Madrid during the Spanish Civil War, includes original music and songs inspired by Spanish folk melodies and love ballads. Presented by the “Summer Nights at the Ford” matinee series.

* “Cyrano de Bergerac,” John Anson Ford Amphitheatre, 2580 Cahuenga Blvd. East, Hollywood. Fridays and Saturdays, 10 a.m., through June 24. $7. (323) 461-3673. Also at Los Angeles City College, 855 N. Vermont Ave., this Saturday, 8 p.m. and Sunday, 2 p.m. $7. (323) 953-4528.

5pm

Festival

Temecula is known both for hot-air ballooning and locally made wines. Both of these attractions will be on display during the three-day Temecula Valley Balloon & Wine Festival near Lake Skinner. The festival kicks off Friday with live music from Legacy and the Stingers band. Balloon glows will be featured on Friday and Saturday nights when the grounded balloons will be lighted from within and appear to dance to music. Hot-air balloon rides will be available Saturday and Sunday for $135 (reservations recommended). You can taste wines from 14 wineries in and around Temecula, with seven tasting tickets available for $15. Ambrosia, the Commodores and Gary Wright will be among the musical acts performing Saturday; .38 Special and Night Ranger on Sunday. The festival will also include a kids’ fair with learning and athletic adventures, and homemade arts and crafts for sale.

* Temecula Valley Balloon and Wine Festival, grassy fields next to Lake Skinner, 37701 Warren Road, eight miles east of Temecula. Friday, 5 to 10 p.m.; Saturday, 6 a.m. to 10:30 p.m.; Sunday, 6 a.m. to 6 p.m. $15; ages 7 to 12, $5; younger than 6, free. (909) 676-6713.

8:30 p.m.

Theater

In his solo comedy, “Straight,” directed by Chay Yew, David Schmader explores the world of “conversion therapy” by which homosexuals are reputedly converted to heterosexuality.

* “Straight,” Highways, 1651 18th St., Santa Monica. Fridays-Saturdays, 8:30 p.m. Ends June 17. $15. (310) 315-1459.

9:30pm

Jazz

Saxophonist George Coleman and pianist Harold Mabern have a collective resume that lists the biggest names in jazz: Miles Davis, Sonny Rollins, Art Farmer, Joe Williams. The two East Coasters, whose collaborations include Mabern’s 1969 recording “Workin’ and Wailin’,” make a rare West Coast appearance at Los Angeles’ premier community performance space.

* George Coleman, Harold Mabern, the World Stage, 4344 Degnan Blvd., Leimert Park. 9:30 p.m. $10. (323) 293-2451.

Freebie: Pianist Gerald Wiggins’ trio plays the opening of photographer Howard Morehead’s exhibition of jazz portraits at the new Backstreet Artist Repository & Gallery, 11618 Exposition Blvd., Los Angeles, 6:30 p.m. (310) 479-6262.