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BY THE NUMBERS

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14.5 Average Nielsen rating for NBC prime time coverage after three days.

18.0 Average rating NBC President Dick Ebersol predicted.

16.1 Rating NBC guaranteed advertisers.

21.4 Average Nielsen rating after three days of the 1996 Atlanta Games.

43.75 Approximate number, in millions, of page views olympics.com Web site gets each day.

1.4 Number, in billions, of page views olympics.com Web site expects over course of Games.

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