Univision Communications Inc., the No. 1 U.S. Spanish-language broadcaster, Monday said it gained access to TV programming from two South American networks in a move to tap the non-Mexican Latino market in the United States and to expand its catalog of programming.
Los Angeles-based Univision did not provide terms of the agreements, which provide access to 2,300 hours per year of programming from networks RCN of Colombia and Venezuela's RCTV. The deals would provide enough programming to air nearly nine hours a day for five days a week over a one-year period.
"Some 65% [of our audience in the United States] is Mexican, but we saw there's another 35% . . . that we feel we need to serve as well," said Mario Rodriguez, president of Univision Entertainment.