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TV Ratings Report

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Networks sell advertising time based principally on their performance among key demographic groupings, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

Size of group: 124 million

NBC

Last week: 4.1

Season to date: 4.9

CBS

Last week: 4.7

Season to date: 4.1

ABC

Last week: 4.0

Season to date: 4.6

Fox

Last week: 4.4

Season to date: 4.6

UPN

Last Week: 1.4

Season to date: 1.6

WB

Last Week: 1.3

Season to date: 1.7

*

Sources: Nielsen Media Research, networks

Note: Each rating point equals 1% of group.

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