Ground Zero Big Winner for Ad Campaigns

Marina del Rey-based Ground Zero dominated the 2001 Belding Awards Thursday night, capturing the top Sweepstakes award for work done on behalf of ESPN. Ground Zero also won the Best Art Direction award for a Los Angeles Times ad campaign, and the Best Copywriting award for ads created for the Advertising Club of Los Angeles. Ground Zero also won bowls in nine other categories. Robaire and Hogshead won three bowls in the annual advertising awards program sponsored by the Ad Club of Los Angeles. Adelante/DGWB won two bowls for Spanish-language campaigns. The 35th annual Beldings, which highlighted the best locally produced advertising in Southern California, was held at the Museum of Flying in Santa Monica. A panel of advertising executives from outside Los Angeles selects winning ads based on clarity and inventiveness.