Kodak, Universal Renew Marketing Pact
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Eastman Kodak Co. and Universal Studios have renewed a marketing partnership for five years. Under the agreement, Kodak will serve as the exclusive imaging partner to Universal’s domestic theme parks. Financial terms weren’t disclosed.
Universal’s parks will help to promote Kodak’s film, cameras and imaging technology. Kodak will sponsor the Universal Studios Hollywood studio tour, Woody Woodpecker roller coaster at Universal Studios Florida in Orlando and Flying Unicorn ride at Islands of Adventure in Orlando.
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