TV Ad Sales Climb on Winter Olympics
General Electric Co.’s broadcast of the Winter Olympics on its NBC television network increased first-quarter advertising sales 3.6% at the three major U.S. TV networks, a report said.
The sale of TV commercial time on NBC, Walt Disney Co.’s ABC and Viacom Inc.’s CBS rose to $3.53 billion, according to a report by the Broadcast Cable Financial Management Assn., based on figures compiled by Ernst & Young. Sports ads rose 67% to $1.45 billion.
Revenue from advertising in the other television categories fell. Ad sales during prime time declined 22% to $1.36 billion, partly because of fewer viewers for entertainment shows during the Olympics.
Ad sales for late-night TV fell 14% to $139.1 million, while daytime TV revenue fell 13% to $239.7 million, the report said.
News sales fell 9.3% to $144.4 million while ad revenue for children’s TV fell 18% to $11.6 million.
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