Never Put Colorblind Promo Guy on That Job

The University of Arizona is trying hard to coax students to college sporting events.

For $35, students can purchase a football season-ticket plan that includes year-long access to home volleyball, women’s basketball, baseball and softball games -- plus a U of A T-shirt.

But throwing in the shirt isn’t much of an incentive, according to Greg Hansen of the Arizona Daily Star.

The shirt is blue and, noted Hansen, “UA fans have been wearing red in support of their teams since, what, 1937?”

Trivia time: Name the Los Angeles Ram who once held the NFL record for yards rushing in a game.

Right on: Fox radio personality Andrew Siciliano, on Fox Sports Net’s new “Ultimate Fantasy Football Show,” picked the Baltimore Ravens’ Jamal Lewis as his “Stud of the Week” Saturday night.

“I’m going with Jamal Lewis against the Browns,” Siciliano said. “Allegedly Lewis has told teammates he wants the all-time record, 278, this week.”

Lewis went for 295 in 30 carries and Coach Brian Billick said that Lewis had told a teammate he would break the record if he got 30 carries.

Zapped: It wasn’t a power failure at the Coliseum that caused Fox Sports Net to lose its coverage of Saturday’s USC-Hawaii game for several minutes in the second quarter. It was a problem with transmission lines.

Reader Ira Lee Newlander e-mailed to say his daughter, Rachel Newlander, a production manager for ABC Sports, was in a group that got stuck in the Coliseum press box elevator for about half an hour before the USC-Brigham Young game.

And speaking of power failures, comedian Argus Hamilton told the San Francisco Chronicle that Terry Bradshaw was recently the victim of one: “He was late getting upstairs to the studio when he got stuck on the escalator for two hours.”

Buck uncorked: Joe Buck, talking about the Sammy Sosa corked-bat incident on tonight’s edition of ESPN’s “Outside the Lines Nightly,” says, “I think it’s ridiculous that anybody would believe that some alien put [the bat] in his hands, or it’s the one time that he went up to the plate with a corked bat and it happened to break that time. And, had it not broken that time, it would never have been used again.”

Prime tickets: Bill Parcells, whose Dallas Cowboys played the New York Giants at East Rutherford, N.J., Monday night, still has Giant season tickets. When reporters asked Parcells who would be using his tickets, Parcells said he didn’t know.

Why not?

“I don’t scalp them, if that’s what you mean,” he said.

Trivia answer: Willie Ellison rushed for what was then an NFL-record 247 yards against New Orleans on Dec. 5, 1971, at the Coliseum.

And finally: David Halberstam, writing in the Boston Globe about the 85 years of frustration felt by Red Sox fans, described their traditional late-summer blues this way:

“It’s the moment when the Red Sox go from being part of a we to being a they, as in, ‘We’ve got Pedro pitching tonight,’ to ‘They blew it again.’ ”

Larry Stewart can be reached at larry.stewart@latimes.com.