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Book awards on TV -- so vote!

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Look at it as the People’s Choice for book lovers.

About 15 awards for books, called the Quills, will be handed out in a promised “star-studded” October ceremony in New York, to be aired on 14 NBC-owned stations, including KNBC-TV Channel 4 in Los Angeles. And readers will get to vote on the winners.

Nominations will be made in May by a panel of booksellers and librarians, with the winners to be selected by voters casting ballots online and in bookstores, according to Reed Business Information, which created the awards.

Reed owns a number of publishing businesses, including the Publishers Weekly trade journal and Variety, and intends to donate some of the proceeds from the for-profit awards to its new nonprofit, the Quills Literacy Foundation, to support literacy programs.

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Organizers hope the awards will add a bit of celebrity luster missing from the annual National Book Awards, Pulitzer and National Book Critics Circle prizes. Those honors are bestowed by closed panels of judges or, in the case of the National Book Critics Circle, members of the group.

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-- Scott Martelle

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