Nielsen to unite its media assets

From Reuters

Nielsen Co. is rolling the Hollywood Reporter, Billboard and its other media publications and conference organizers into a new Entertainment Group, and has put a former Variety chief in charge, the company said Wednesday.

The move comes about a week after rival Reed-Elsevier said it would put up for sale its own business publishing unit, which includes show business paper Daily Variety, Publishers Weekly and others.

Nielsen said the move would help it better cover trends across the entertainment industry, which is becoming less segmented by product. Previously, Nielsen's entertainment properties existed under two separate market groups.

Hollywood Reporter Publisher John Kilcullen will leave the company, and former Variety publisher and media consultant Gerry Byrne will run the new Entertainment Group starting Saturday, privately held Nielsen said.

Assets in the new division include film industry expositions ShoWest, ShowEast and Cinema Expo International.

Reuters Group and Nielsen have a joint entertainment news service.

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