The Los Angeles Times Media Group on Monday said three senior executives had been named to new positions that would focus on boosting advertising revenue.
Scott McKibben, formerly executive vice president and chief revenue officer, will take a new post as executive vice president of strategic partnerships. In that role, he will be responsible for pursuing revenue opportunities from partnerships.
John O'Loughlin, formerly executive vice president of targeted media and chief marketing officer, has been named executive vice president of advertising. He will assume responsibility for all advertising sales, including display, classified and digital. He will also be in charge of advertiser marketing for the company's other media products.
Dawn Girocco, who was senior vice president of advertising, has been appointed senior vice president of Tribune Media Group, West. She will be in charge of pursuing "cross-media and cross-platform revenue opportunities" within the Western U.S. and focus on "advertising solutions" for Tribune's business units as well as the Los Angeles Times.
Times Publisher Eddy Hartenstein said in a statement that the three executives "are poised to effectively address the complexities of the market we serve."
"These sales leadership changes will help us better execute our sales and marketing strategies and allow us to best leverage our many resources," he said.