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So chic, so Fekkai

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Frederic Fekkai, the suave French hairstylist, opens the doors to his newly renovated salon on chic Melrose Place on Wednesday.

The Melrose Place location becomes Fekkai’s West Coast flagship, taking over from his Beverly Hills’ spot, which is scheduled to close.

The 2,400-square-foot full-service salon is situated in a loft made softer with brown leather banquettes, silk pillows and nickel lamps. The ample space allows for private rooms that cater to bridal showers and other small fetes. An outdoor terrace overlooking the garden-like Melrose Place salon can be used as an alfresco setting for manicures ($32) and pedicures ($65).

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“I love the sophistication and style of that neighborhood,” Fekkai says of Melrose.

The salon will be open five days a week and provide haircuts (from $125), blowouts (from $65), relaxers (from $225) and coloring (from $135), plus brow waxing (from $40) and makeup application ($75). A retail boutique on the ground floor sells the signature product line.

Fekkai’s Melrose Place flagship will mark its opening with a special promotion to benefit the Art of Elysium, a nonprofit that helps seriously ill children. Fekkai himself will offer his signature haircut to first-time patrons for an introductory price of $200 (regularly priced up to $1,000), with 100% of net proceeds benefiting the organization, which encourages working actors, artists and musicians to donate time and talent to cheer children battling serious medical conditions.

The cuts will be offered Oct. 26 through Nov. 5. To schedule an appointment, call the Melrose Place salon and mention “Elysium.”

8457 Melrose Place, Los Angeles. (323) 655-7800. 8:30 a.m. to 6:30 p.m. Tuesdays through Saturdays. www.fekkai.com.

EVENTS

Downtown Los Angeles Fashion Week Tuesday and Thursday: Several Fashion Week events are open to the public, including:

At 5 p.m. Tuesday, the Fashion Angel Awards, sponsored by the Los Angeles Department of Cultural Affairs, presents its first award to three emerging designers at an event at the Geffen Contemporary at MOCA. Award judges include designers Randolph Duke, Louis Verdad, Nony Tochterman, Nick Verreos, Jeffrey Sebelia and Bravo’s “Launch My Line” contestant Vanessa Gonzalez. (On-site check-in begins at 4 p.m.)

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At 8 p.m. Thursday, Elizabeth Mason, owner of the Paper Bag Princess, hosts a gala and fashion show at the Geffen Contemporary, featuring vintage Valentino gowns to celebrate the “Valentino: The Last Emperor” documentary, which opened in limited release earlier this year. Actress Maria Bello will be honored for philanthropic work. (On-site check-in begins at 7:15 p.m.) A portion of ticket sales for the gala will benefit MOCA.

Tickets for either event can be purchased online or at the door. Check downtownlafashionweek.com for pricing.

The Geffen Contemporary at MOCA, 152 N. Central Ave., Los Angeles. downtownlafashionweek.com.

Also as part of Fashion Week, at 6 p.m. Saturday, Morgane Le Fay will present its Spring-Summer 2010 runway show at Malibu Country Mart.

23401 Civic Center Way, Malibu. (310) 317-4447. www.morganelefay.com.

Christian Siriano Thursday: Siriano, winner of the fourth season of “Project Runway,” reads and signs copies of his book, “Fierce Style.”

Book Soup, 8818 Sunset Blvd., West Hollywood. (310) 659-3110. 9:30 p.m.

Stuart Weitzman Trunk Show Wednesday through Friday: The stylish shoe and bag line gives shoppers a spring 2010 preview, beginning at Westfield Topanga Shopping Mall. Place an order for next season’s shoe styles, in sizes 4 to 12 and narrow to wide.

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6600 Topanga Canyon Blvd., Canoga Park. (818) 595-0214. 10:30 a.m. to 8 p.m. www.stuartweitzman.com.

FusionBeauty Infatuation Launch Thursday: Kim Kardashian hosts FusionBeauty’s launch of Infatuation lip-plumping gloss at Sephora Hollywood & Highland. LipFusion Infatuation ($29) comes in a variety of natural shades and gives immediate and long-term lip-plumping results. Kardashian will appear, then sign lip glosses from 7:15 to 8 p.m. From 10 a.m. to 5 p.m., attendees can create a commercial in Infatuation’s faux TV studio for a free product sample.

6801 Hollywood Blvd., Los Angeles. (323) 462-6898. 10 a.m. to 9 p.m. www.fusionbeauty.com.

Ximena Valero Trunk Show Thursday: Silver Lake’s Mesh & Lace hosts a trunk show for local designer Valero, highlighting select pieces from her fall collection, retailing for less than $300. Valero, who also retails at Fred Segal Fun and Diavolina, designs versatile pieces: Her $250 OMG jersey gown can be worn 50 ways.

3208 W. Sunset Blvd., Los Angeles. (323) 667-1732. 7 to 10 p.m. meshandlacela.com.

SAMPLE SALES

Society for Rational Dress Saturday: The contemporary local line for women, carried at Barneys Co-Op, has a sample sale at its downtown studio. Goods are $65 and less, including blouses, shoes, T-shirts, dresses, knitwear and leather vests.

255 S. Santa Fe Ave., No. 100, Los Angeles. (213) 613-0757. 10 a.m. to 6 p.m. societyforrationaldress.com.

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max@maxpadilla.com

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