False hope

I am a fan of that other college team in town, UCLA. I will be driving to games in an Avis rental car, quenching my thirst with Sam’s Cola, checking the time on my Rolex replica, enjoying the companionship of my girlfriend, Ugly Betty, and tracking the Trojans on Court TV.

Wes Wellman

Santa Monica

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Featuring an almost identical photo of its bemused football coach brashly pointing a finger across town in the general direction of those still-monopolizing Trojans, it seems UCLA’s marketing department got the ad copy wrong yet again: This Season Is So Last Season.

Steve Ross

Manhattan Beach

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Please! Rick Neuheisel has a “passion bucket”? That is way too much information.

Michael Lombardi

Los Angeles