Babies R Us to launch “Truly Scrumptious” line by Heidi Klum
Model and reality television hostis adding another notch to her resume -- this time designing baby wear and accessories for the Babies R Us chain.
The collection, dubbed “Truly Scrumptious by Heidi Klum,” will include a “trend-right” assortment of furniture, decor, apparel and other “affordable luxuries for little ones” that will be in stores and online this fall, the company said in a statement.
Klum, a mother of four, joins a roster of other celebrity moms and high-wattage designers who have parlayed their star power into the kids’ market. Diane von Furstenberg recently collaborated with Gap for a collection of brightly patterned baby and children’s clothing and accessories. In January, actress Jessica Alba rolled out a line of Earth-friendly baby products called Honest Co.
Klum said the “Truly Scrumptious” line was inspired by her own experiences shopping for her children.
“My friends always joke that I’m the go-to person for advice on gifts and gear,” Klum said in the company statement. “Now, I get to bring my ideas to moms everywhere.”
The fall collection will include layette sets for babies up to 24 months and playwear for kids up to 5 years of age.
Your guide to our clean energy future
Get our Boiling Point newsletter for the latest on the power sector, water wars and more — and what they mean for California.
You may occasionally receive promotional content from the Los Angeles Times.