What are the marketing gimmicks most widely used by hotel operators to lure guests?
Room discounts, followed by free Wi-Fi and other amenities.
A survey of more than 25,000 hotel owners and managers in North America by the travel website TripAdvisor found that discounted rooms were offered by 58% of the U.S. hotels surveyed. It was 63% in Mexico and 53% in Canada.
“Regionally, it seems that the industry tends to use some of the same methods of attracting travelers,” said Kevin Carter, a spokesman for TripAdvisor.
The next most popular incentive was “special amenities,” as the survey put it, naming free Wi-Fi as an example. In the U.S., 44% of hotels offered the no-cost amenities to guests. Perhaps the most alluring promotion for travelers is a free night’s stay — only 14% of hotels in the U.S. offered that, though it was 34% in Canada.
Other incentives offered by U.S. hotels included free parking (31%) and free newspapers (20%).