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#Valentine’s Day: A hit with the ladies, not with the fellas

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Roses are red

Violets are blue

On Twitter, men don’t like Valentine’s Day

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But the ladies sure do!

And we’ve got a study to prove it.

Ladies are twice as likely to tweet about Valentine’s Day as men, according to NM Incite, a Nielsen McKinsey company that tracks social media trends.

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The company also reports that women are twice as likely as men to have positive things to say about the holiday.

No major surprises there, but let’s take a close look at the numbers.

NM Incite says in an analysis of more than 70,000 tweets between Feb. 10 and 12 it found that 66% of the people tweeting about Valentine’s Day were women, while only 34% were men.

The female tweets broke down like this: 36% were on the subject of not having a date, 32% were about realizing that Valentine’s Day is coming and 10% were about buying a gift.

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For the tweets generated by men, 25% were about not having a date, 14% were about sharing advice and 9% were about disliking the holiday period.

We did our own mini-survey of Valentine’s Day tweets, and here’s what we found: Lots of Valentine’s Day deals from places like Abercrombie & Fitch, Victoria Secret and CVS.

And also this joke retweeted all over the place: Valentine’s Day is cancelled! Mathematical proof: 14-02-12 = 0”

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