Apple appears to be the latest entity to jump on the selfie bandwagon, adding a new section to its App Store dedicated solely to apps that are ideal for taking the self-portrait-style pictures.
The Cupertino, Calif., tech company appears to have added a featured section, titled "Sharing Selfies," Thursday afternoon. The section is used to promote various apps, including Snapchat, Frontback, Everyday and Picr.
The section can be found in both the mobile and desktop versions of the Apple App Store for iOS devices.
Selfies, or photos that smartphone users take of themselves, have been all the rage over the last year.
Apple's addition of a selfie section is simply the latest indication that the term is here to stay.