Forget money, meth or an empire. “Breaking Bad’s” Bryan Cranston, a.k.a. Walter White, is now in the iPad business.
The voice of “Breaking Bad’s” leading actor can be heard in the first commercial for Apple’s iPad Air, the latest version of the company’s tablet.
The ad, which made its debut after the announcement of the device, is one of Apple’s best commercials.
“It’s an extremely simple tool, but also extremely powerful,” Cranston says at the start of the ad.
The commercial shows a pencil laying flat, centered in the middle of the screen, cycling through a series of settings, including a piano room, laboratory and a classroom.
“It’s used by scientists and artists, scholars and students. It’s been to classrooms, board rooms, expeditions -- even to space. And we can’t wait to see where you’ll take it next,” Cranston says, just before a hand enters the screen and picks up the iPad Air, which is hidden behind the pencil.
The ad’s power comes from Apple’s comparison of the iPad to that of a pencil in both importance and size -- the iPad Air weighs just 1 pound and is just 0.30-inches thick.
The commercial -- which can be seen above -- is also beautifully shot. Add to that Cranston’s voice and you have a winner.
Cranston has been in the acting game for a long time, but he rose to superstar status in recent years thanks to his role as Walter White, a school teacher who becomes a drug lord after being diagnosed with cancer.
One of the more popular lines from the show includes Walter White telling his meth-making partner, Jesse Pinkman, that they were neither in the money business or the meth business but in the “empire business.”
The award-winning series wrapped up last month after five seasons.