AT&T is continuing its fight with T-Mobile by offering new and existing users $100 credit for every new line they add to their service.
The Texas-based carrier announced the promotion Wednesday, saying it is a way to reward existing users and entice new ones.
The $100 credit applies for every new smartphone, tablet, feature phone, mobile hotspot or wireless home line users add to their AT&T wireless service. The promotion runs through March.
To receive the credit, users must keep the services and be in good standing for 45 days. The credit will be applied within three billing cycles, AT&T said.
The new promotion is the latest shot between AT&T and T-Mobile, who have started 2014 by fighting for each others’ customers.
AT&T fired first when it offered T-Mobile customers as much as $450 in credit for leaving their carrier. T-Mobile responded by offering to pay customers’ early termination fees if they left AT&T, as well as Sprint and Verizon, and signed up for its service.
More recently, T-Mobile fueled the fire this week by sending out a satirical press release complete with fake quotes from AT&T CEO Ralph de la Vega that compared the Texas carrier to Darth Vader.