Advertisement

L.A. rental prices may be cooling. Here’s what that feels like.

A sign advertising that units are available for rent is posted in front of an apartment building.
A for-rent sign is posted in front of an apartment building in Los Angeles, where rental prices reportedly fell 2.5% in February 2024.
Share

Good morning. It’s Thursday, March, 14. Here’s what you need to know to start your day.

L.A. rental prices may be cooling. Here’s what that feels like:

A new data point suggests that the L.A. region’s notoriously high-priced rental market may be cooling. But for many, it probably feels like the difference between a 102-degree and 100-degree day during a prolonged heat wave.

Rental prices decreased by 2.5% in February in Los Angeles County compared with a year earlier, Times staff writer Terry Castleman reports.

Advertisement

But does this decline translate to any modicum of renter relief?

“The best deals have been occupied for a long time,” said Dowell Myers, a professor of policy, planning and demography at USC. When renters secure a great deal below market prices, they are reluctant to vacate these units.

Still, predominately young adult apartment searchers flood Facebook housing groups, searching for any leads on finding affordable housing in Southern California’s competitive rental market.

“Young renters are more impacted by price changes because they don’t have access to those deals,” Myers said, acknowledging their struggle to find affordable housing.

Renters on the ground floor

Rick Hefner, 30, was among those searching for housing amid the February price decline.

“I’ve done the whole housing search three times within the past six months, and it’s infuriating,” Hefner said. “Apparently, prices are falling, but it’s still way too expensive.”

Settling in the L.A. area around five years ago, he bounced around apartments until he found a place in Pasadena — a two-bedroom, $3,004-a-month unit he shared with a couple of students from South Korea. He contributed $1,502 plus utilities for his bedroom while his two roommates split the rest and shared the other room.

Advertisement

As his lease agreement was about to expire and his roommates prepared to return to South Korea, Hefner and his parrot found themselves priced out of Pasadena — and much of L.A.

“Pasadena is expensive man,” Hefner said. For these tiny little studios with no AC, they want $2,000 because it’s Old Town Pasadena. I love the area, but it’s too much.”

Looking through L.A. County, many of the places were less than ideal. Several listings demanded multiple concessions, including sharing space with roommates, offering only street parking and requiring move-in prices upward of $4,500.

“I don’t make a ton of money, and it’s not like I can get an apartment for two grand by myself,” Hefner said. “You can’t even find a place under $1,000 anymore, even on Craigslist. I could not find anything. Unless it’s like, ‘Hey, you want to share an air mattress in my studio?’”

Tired of sifting through scores of listings, many of which turned out to be scams or misrepresented, he opted to pay $1,850 for a studio in North Hollywood — $350 above his budget.

Hefner works remotely on a contract basis in the entertainment industry, designing concept art for video games. His home is also his workspace.

Advertisement

Fortunately, he and his significant other found that the 600-square-foot studio is spacious enough to accommodate his equipment, furniture and a bird cage.

How much of a drop?

Hefner’s search could have been worse. Although L.A. County’s 2.5% rental price decrease is the second biggest of any county in the state, regional prices tend to vary.

Rent has risen by as much as 3.8% in several Northern California counties year over year, while most large Southern California counties saw a drop in rents.

Alameda County, an exception to rising rent in the Bay Area, recorded rent downturn of 4.7% from February 2023, representing the 19th biggest annual drop in the U.S. Orange County was an exception to falling rent in Southern California, with rent rising 1.6%.

Experts link lower rents to a possible drop in demand after population losses during a recent exodus from parts of Southern California. As the state’s population has stagnated, some believe demand may cool and dampen rent growth.

Advertisement

Falling rents suggest either that “supply has finally caught up or that slower economic growth and/or population outmigration has weakened demand,” Myers said.

The 10 counties nationwide that saw the most significant drops in rent last February were all in states with population booms but with robust housing construction in recent years: Florida, Alabama, Georgia and Texas.

An increase in housing stock could keep rent prices down and, coupled with a population decrease, benefit Californians.

But for now, even with this February decrease, housing supply and demand will continue to leave the state’s rental market unaffordable for many.

Today’s top stories

A robotaxi drives around downtown Los Angeles.
A Waymo has announced its new robotaxi fleet service across Los Angeles. Above, one of its driverless cars in downtown L.A.
(Allen J. Schaben / Los Angeles Times)

Transportation

Politics

Crime and courts

More big stories

Advertisement

Get unlimited access to the Los Angeles Times. Subscribe here.


Commentary and opinions

Today’s great reads

An aerial view of a boat moving, seen against a dark ocean.
(Deep Sea Vision)

How explorers found Amelia Earhart’s watery grave. Or did they? The Deep Sea Vision team was out to solve the greatest aviation mystery of all: the disappearance of Amelia Earhart on July 2, 1937, during her epic flight around the world.

Other great reads


How can we make this newsletter more useful? Send comments to essentialcalifornia@latimes.com.

Advertisement

For your downtime

A photo illustration of Kanye West with a festival crowd reflecting in his glasses.
(Ross May / Los Angeles Times; Photos by Evan Agostini / Invision / AP; Allen J. Schaben/Los Angeles Times)

Going out

Staying in

And finally ... from our archives

The front page of an L.A. Times newspaper edition.
An L.A. Times newspaper from 2005 that includes Bob Iger’s new role as Disney’s chief executive.
(Los Angeles Times)

On March 14, 2005, Walt Disney Co. selected Bob Iger to replace Michael Eisner as the company’s chief executive. For 15 years, Iger had a magical touch at Disney until he retired in 2020. His retirement was short-lived after he returned to the company in late 2022 to replace his beleaguered successor, Bob Chapek. In the year since his return, the Times’ Meg James reports, he’s been trying to fix one problem after another in nearly every corner of the Burbank behemoth.

Have a great day, from the Essential California team
Anthony De Leon, reporting fellow
Kevinisha Walker, multiplatform editor
Stephanie Chavez, deputy metro editor

Check our top stories, topics and the latest articles on latimes.com.

Advertisement