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Look for the giant Cheez-It in the sky: Pop-up takes over Joshua Tree gas station

Trio of images of a Cheez-It-themed store.
For one week only, Cheez-It has transformed a Joshua Tree gas station. “It was bizarre, and kind of wonderful,” said one visitor.
(Katie Gardner / Cheez-It)
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Anyone making the trek into the California high desert this week should look out for the triangular cheddar-orange sign jutting into the horizon.

For one week only, Cheez-It has transformed a Joshua Tree gas station into the Cheez-It Stop, a pop-up store featuring merch, postcards and, of course, crackers.

The pop-up, at 61943 Twentynine Palms Highway, is open from 10 a.m. to 6 p.m. every day through Sunday. The outpost is approximately 130 miles from downtown Los Angeles and 170 miles from downtown San Diego.

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“We know many Cheez-It fans love to travel and they never hit the road without their beloved Cheez-It,” said Erin Storm, Cheez-It brand senior director, in a statement. “We created this brand-first desert outpost to capture the excitement of summer road trips.”

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Yucca Valley resident Maggie Downs said she was the fourth person in line for the Cheez-It Stop on Monday. She had driven past the gas station as it was undergoing the transformation and it piqued her curiosity.

“When I saw it was going to be a Cheez-It thing, I was like, ‘That’s weird enough that I have to go,’” Downs said.

Downs described the pop-up as a “choose-your-own adventure for snack crackers,” with every detail being “very cheesy,” literally.

“The first thing I noticed was the cacti had shellaced Cheez-Its on the needles,” Downs said.

One unique feature of the destination is the “Cheez-It Pump,” a device that resembles a gas pump but dispenses bags of Cheez-It crackers into souvenir duffel bags provided by the event.

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“It was bizarre,” Downs said, “and kind of wonderful.”

The pop-includes a shop that sells apparel including sunglasses, T-shirts, aprons and headphones, as well as souvenirs like postcards and shot glasses.

And for the real Cheez-It fans, the shop offers hard-to-find flavors, such as “Hot & Spicy” and “Cheddar & Bacon Duoz.”

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