Can you hear me now? Symphony plays ‘Carmen’ on mobile devices

First the Bard on iPad and now an all-digital symphony? In an ad for a European bank, the Czech National Symphony Orchestra played “Carmen” entirely on smartphones and tablets.

The 2 1/2-minute spot shows Czech conductor Libor Pesek stepping up to the Prague Public Theatre podium while musicians pull mobile devices from their pockets and behind their chairs — some stacked to appear like flutes, horns and cellos — to play Georges Bizet’s famed piece.

A behind-the-scenes video explains how ad agency B-Roll wired the 60 musicians on 227 different interfaces via Wi-Fi. But one question remains.


Could patrons keep their phones on for this performance?


Ai Weiwei releases profanity-filled music video

Shakespeare’s sonnets get a new iPad, iPhone app

Cellphone toss: Is National Review writer’s act heroic or criminal?