The Broad museum set to hit new milestone
Eli Broad inside his new, Grand Ave. museum on August 17, 2015. The Broad is on track to hit 200,000 visitors by the end of 2015.
When The Broad museum opened in downtown L.A. in September, the media coverage was copious and thick with numbers.
Twenty-one thousand square feet of collection storage space! A nearly 2,000-object contemporary art collection! Three hundred eighteen skylights! (Some people get all excited about that.) Roughly 3,000 visitors streamed through the $140-million Grand Avenue museum on opening day in 90-degree heat to view an inaugural exhibition featuring works by more than 60 artists, including Andy Warhol, Cindy Sherman, Mark Bradford and Jeff Koons. Advance reservations that day surpassed 135,000. This was all after a lavish, 800-person, black-tie gala at the museum held three nights earlier.
Now The Broad may hit a new milestone number.
“The public reception to The Broad has been overwhelming and has exceeded our expectations,” museum founder Eli Broad said in a statement. “Before we opened, we projected annual attendance of around 300,000 visitors, based on museums of similar size. We’re well on our way to exceeding that, and Edye and I could not be more delighted that the public has responded so positively to L.A.’s newest contemporary art museum.”
MORE: Get our best stories in your Facebook feed >>
Fortunately, there’s one more relevant number: the price of admission to The Broad? Still $0.
Follow me on Twitter: @debvankin
MORE FROM ENTERTAINMENT
‘Harry Potter’ sequel in London casts black actress as Hermione
When a master class with ballerina Misty Copeland becomes a San Pedro homecoming
Native American actor Duane Howard overcomes all ‘challenges’ in his ‘Revenant’ role
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.