The Broad museum set to hit new milestone
When The Broad museum opened in downtown L.A. in September, the media coverage was copious and thick with numbers.
Twenty-one thousand square feet of collection storage space! A nearly 2,000-object contemporary art collection! Three hundred eighteen skylights! (Some people get all excited about that.) Roughly 3,000 visitors streamed through the $140-million Grand Avenue museum on opening day in 90-degree heat to view an inaugural exhibition featuring works by more than 60 artists, including Andy Warhol, Cindy Sherman, Mark Bradford and Jeff Koons. Advance reservations that day surpassed 135,000. This was all after a lavish, 800-person, black-tie gala at the museum held three nights earlier.
Now The Broad may hit a new milestone number.
“The public reception to The Broad has been overwhelming and has exceeded our expectations,” museum founder Eli Broad said in a statement. “Before we opened, we projected annual attendance of around 300,000 visitors, based on museums of similar size. We’re well on our way to exceeding that, and Edye and I could not be more delighted that the public has responded so positively to L.A.’s newest contemporary art museum.”
Fortunately, there’s one more relevant number: the price of admission to The Broad? Still $0.
Follow me on Twitter: @debvankin
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