After already launching applications for smartphones, tablets and Roku's set-top boxes, Time Warner Cable has made an agreement with Microsoft Corp. to bring its TV app to the tech giant's Xbox 360 devices.
The TWC TV app, which will launch as early as next month, gives the cable company's subscribers access to live TV through the popular gaming console. TWC will bring video-on-demand to the device through the app later this year.
"With the tens of millions of boxes out there with our customers already, this is a pretty exciting development for us," said Mike Angus, senior vice president and general manager of video for Time Warner Cable. "We are responding to the customer's desire for great flexibility for all the services we're providing to them."
The app gives subscribers access to up to 300 live channels through their Xbox 360.
There's no shortage of potential users. Microsoft in June said it has sold about 76 million of the consoles.
Time Warner Cable became available to Roku users in March, followed by apps for Apple and Android devices. Earlier this month, the company said it is expanding the service to Samsung's Smart TVs this summer.
"We are very much embracing the notion of bringing television to customers in the ways they want to watch it," Angus said.
It's not the first to the market, though. Comcast launched an Xbox 360 app for its Xfinity TV service last year.
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