Jay Z, Beyonce start vegan challenge for rapper’s 44th birthday
(Robert Gauthier / Los Angeles Times)
When she broke off from Destiny’s Child, she was first featured on Jay-Z’s single “03 Bonnie & Clyde” about a runaway love affair. Later the two collaborated on her “Crazy in Love,” which gave rise to her alter-ego, Sasha Fierce.
“You know we were friends first for a year and a half before we went on any date on the phone for a year and a half,” she told Oprah Winfrey. “And that foundation is so important in a relationship. And just to have someone that you just like is so important and someone that is honest.” (Frank Micelotta / Getty Images / Courtesy)
When Beyoncé appeared on Oprah’s Next Chapter in 2013 to promote her “Life Is but a Dream” documentary, Oprah said: “I remember the first time you were on the Oprah show, I told you, ‘Don’t go around telling people who you’re dating.’ I think you took that all the way. Don’t tell people who you’re dating, but you can tell people who you’re married to, OK?” (People.com / Courtesy)
The music moguls haven’t offered a direct explanation of the name choice but Bey did share a limerick on her website that potentially clarified the choice. They added on “Ivy” because of the significance of the number 4 -- or IV. Both of them were born on the 4th of their respective birth months and the couple was married on April 4, 2008.
A few days after she was born, Jay-Z dedicated the song “Glory” to his daughter and the track featured her cries, so he credited her as “B.I.C.” ( Ed Burke for Beyonce.com / Associated Press / Courtesy)
She later kicked off a Super Bowl press conference in New Orleans belting out the national anthem. She then confirmed her use of the pre-recorded track during the inauguration because she was a “perfectionist,” adding that she “absolutely” planned to sing live during the Super Bowl halftime show. And she did. (Win McNamee / Associated Press / Courtesy)
While promoting the doc, she said “I would not be the woman I am if I did not go home to that man.” (Larry Busacca / Getty Images / Courtesy)
Jay-Z and Beyonce look up at the scoreboard during an NBA game between the Oklahoma City Thunder and the L.A. Clippers in Oklahoma City.(Sue Ogrocki / Associated Press / Courtesy)
“I want to thank God, I mean, a little bit for this award, but also all the universe for conspiring and for putting that beautiful light of a young lady in my life,” the rapper said. Then he tipped his gilded gramophone on it side and added, “I want to tell Blue, ‘Look, Daddy got a gold sippy cup for you!’” (Robert Gauthier / Los Angeles Times / Courtesy)
Jay Z and Beyonce are giving themselves the gift of health for the rapper’s birthday. The musical power couple are challenging themselves to a 22-day vegan diet.
The “Magna Carter Holy Grail” rapper, who turned 44 on Wednesday, made the announcement on his Life + Times blog Tuesday, letting fans know that he and his wife are undergoing a major lifestyle change in an effort to become more spiritual.
“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” he wrote.
“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ every day. It was surprisingly easier on me than I thought ... “
Is that good friend Gwyneth Paltrow, perchance? We’re not sure. No matter, Forbes’ top-earning couple is wealthy enough to figure out a way to make the diet extra-delicious. Some of the diet’s health benefits include increased metabolism, cancer prevention, lower cholesterol, decreased blood pressure and reduced risk of diabetes, asthma attacks and heart disease, according to the 22 Days nutrition website.
The Grammy Award-winning rapper also seems to believe that the change is rooted in the mysticism of numbers. So why now?
“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day ... It just feels right!” he said.
You’ll recall, he and Beyonce also talked a big game about numbers when they got married on April 4, 2008. Both singers’ birthdays land on the fourth of their respective birth months and, oddly enough, 4 + 4 = 8.
Jay Z said to call it “a spiritual and physical cleanse.” He added that he will post his progress on his blog and elicited advice from fans for recommendations on “great food spots” and to “please help out! Please ha.”
As for what happens after Dec. 25, he isn’t sure.
“I don’t know what happens after Christmas,” he wrote. “A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see ... “
But he did end the post on this note: “P.S. B is also joining me.”
Indeed, B, 32, who is currently touring the world with “The Mrs. Carter Show,” shared an Instagram photo collage of her meals on Wednesday, simply captioning the fare "#22dayveganchallenge.”
The menu for the diet’s first day included vanilla chia pudding with 1 cup fresh berries for breakfast; crunchy red cabbage and green apple sesame slaw with 1 cup steamed, cubed sweet potato (or 1 small sweet potato, baked) for lunch, 1/4 cup hemp hummus with fresh vegetables (carrots, celery, romaine leaves, bell pepper, etc.) for an afternoon snack; black bean and quinoa salad with quick cumin dressing for dinner and dark chocolate for dessert.
So now, we can’t wait to hear Hova’s lyrical take on hemp and seitan instead of Champagne and caviar.
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