Quick Takes: Raising Philadelphia Orchestra’s profile

The financially troubled Philadelphia Orchestra kicked off a new campaign aimed at rallying both classical music devotees and novices to support the ensemble by attending concerts and making donations.

The “Listen With Your Heart” initiative announced Wednesday will include public events, fundraising and public awareness campaigns in the city’s restaurants, hotels and shops.

A key message of the effort is that the orchestra, which filed for Chapter 11 bankruptcy reorganization last month, is essential to the city’s vibrancy and that everyone has a stake in its success.

—Associated Press

Martin Sheen to read AA drama

Addiction is something the Sheen family has had to grapple with this year in the full glare of tabloid lights. Charlie Sheen’s public meltdown has been blamed on drink, drugs and other forms of wild excess. His prolonged battle has prompted his father, Martin Sheen, to comment that “this disease of addiction is a form of cancer.” The elder Sheen is himself no stranger to the illness, having spoken in the past about being a member of Alcoholics Anonymous.

On June 27, Martin Sheen will star in a one-night reading of the play “Bill W. and Dr. Bob” — a drama about the founding of AA — at the Geffen Playhouse in Westwood. The reading will be a joint fundraiser for the Geffen and Hazelden, a nonprofit addiction treatment center.

—David Ng

TNT lineup includes ‘Major Crimes’

When the series finale of “The Closer” airs early next year, TNT will follow it with the introduction of a new series, “Major Crimes,” starring Mary McDonnell.

Also in the works for TNT is a mystery movie lineup on Tuesday nights from a host of bestselling crime authors. Among the works and writers slated for the slot are Scott Turow’s “Innocent,” Richard North Patterson’s “Silent Witness,” Sandra Brown’s “Ricochet,” Lisa Gardner’s “Hide,” April Smith’s “Good Morning, Killer,” and Mary Higgins Clark and Carol Higgins Clark’s “Deck the Halls.”

Meanwhile, sister cable channel TBS is planning a new series for the summer for 2012 called “The Wedding Band,” an hour-long comedy starring Brian Austin Green and Harold Perrineau as characters who spend their spare time performing in a band.

—Joe Flint

Cristina heads to Telemundo

Cristina Saralegui — forced last fall to retire from Univision after hosting her popular talk show for 21 years — has landed a new gig for a weekly variety show at competitor Telemundo.

The popular host’s signing with Telemundo — Saralegui’s new weekend show is expected to begin at the end of this year — ratchets up the already strong rivalry between the two Spanish-language media companies.

Although Univision has long dominated the field, Telemundo has made substantial gains in recent months, due, in part, to the success of its top 10 p.m. telenovela, “La Reina del Sur.”

Telemundo announced a lineup that included four new telenovelas: “Amor de Película” (Love, Just Like in the Movies), “Caídas del Cielo” (Fallen From Heaven), “Física o Química” (Physical or Chemistry) and “Una Maid en Manhattan” (Maid in Manhattan).

—Meg James

Live like you were being sued

Tim McGraw and Curb Records could be headed to court over an unreleased album. The independent record label filed a breach-of-contract lawsuit last week against McGraw, claiming the country superstar failed to provide a fifth and final album that met contractual obligations under their deal by an April deadline.

McGraw turned in an album last fall called “Emotional Traffic,” and a No. 1 single from those sessions has been released. But the label contends the singer did not record the songs on the album during a contractually stipulated window, thus breaking the deal.

The label asks a judge in the nine-page lawsuit filed in a Tennessee court not only to force McGraw to turn in new material for a fifth album, but also to revoke an agreement between the two that eliminated a sixth album from the deal.

A spokeswoman for McGraw said Wednesday that the singer believes he has met the terms of the contract.

—Associated Press

Adele’s ‘21’ sales top 1.7 million

Adele’s “21” continues to coast at the top of the chart of bestselling albums in the United States.

“21” has spent eight weeks at No. 1, and its 156,000 copies sold last week brings its sales to more than 1.7 million, according to Nielsen SoundScan.

Billboard magazine reported that this is the longest reign at the top for an album in about two years.

—Todd Martens