Supermodel Miranda Kerr is new face of H&M;'s spring campaign
Miranda Kerr sure is one busy supermodel — the Australian beauty is the newest face of H&M.;
The fast-fashion brand made the announcement Tuesday via Instagram video.
“You got it right! International supermodel @mirandakerr is our #HMSpringFashion model! Look out for exclusive photos in March!” the brand said, sharing a video featuring the former Victoria’s Secret Angel.
“Hi, H&M; followers,” she said in the short clip. “I’m Miranda Kerr, and I’m the new face for H&M; spring campaign. Stay tuned for more.”
Fully engaging all aspects of social media, H&M; teased to the announcement on Twitter and shared a photo preview of the campaign on Facebook and Google+. The teasers show the svelte model in repose on a windowsill wearing a casual gray T-shirt, fitted black skirt and lace-up heels, as seen above.
The Aussie model with enviable street style also posted her own photo for the brand, concealing her angel-faced mug behind a wooden tic-tac-toe board that she simply captioned, “XOX @hm.”
The announcement comes as the brand prepares to launch in Kerr’s native Australia, according to Marie Claire. The full campaign will reportedly debut in March along with the spring collection.
Kerr follows in the H&M; footsteps of another Angel, model Gisele Bundchen, Forbes’ top-earning supermodel of 2013, who fronted the Swedish brand’s fall campaign.
Last year proved to be a big year for Kerr: The 30-year-old locked in the No. 2 spot on Forbes’ list, earning an estimated $7.2 million, the mag said, and also separated from actor Orlando Bloom after three years of marriage.
But the mother of one is keeping busy with contracts with Australia’s Qantas airline, David Jones, fast-fashion retailer Mango, Lipton Tea and P&G; detergent. She also has her own skin-care line, Kora Cosmetics, and was named global brand ambassador to Clear Scalp & Hair in January.
Kerr, her thousand-watt smile and her pup Frankie were recently featured in online fashion retailer ShopStyle’s first ever national ad campaign.
“Miranda Kerr strikes the perfect balance of sexy and relatable,” ShopStyle chief exec Brian Sugar said in December. “Her style is effortless, her taste is paramount, and she’s among the top 1% of models in the world. We couldn’t be happier about this partnership.”
Meanwhile, soccer star David Beckham is still seemingly allergic to his garments in the latest ad for H&M; Bodywear, which aired during Sunday’s Super Bowl.
Follow Ministry of Gossip @LATcelebs.
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