Comic book legend and Marvel mastermind Stan Lee recently took time out of his schedule to travel to Georgia to film four cameos in a single day for upcoming Marvel films.
Marvel Studios President Kevin Feige discussed the filming at a Q&A session that followed a Friday screening of "Captain America: Civil War."
The 93-year-old Lee, who with several artists created many of comics' most iconic characters, including Spider-Man, the Hulk and Iron Man, has had cameo appearances in nearly every Marvel live-action film, and neither Feige nor Lee seem interested in that trend ending any time soon.
But neither man has any interest in attaching a generic Lee cameo to a project just to have one.
"We do not shoot random ones. They're always very specific," Feige said during the Q&A. "A couple of months ago in Atlanta, he flew down and we shot four in one day — for four various projects."
Feige continued, saying that all of the cameos were unique and awesome.
"He was unbelievable," Feige said of Lee. "He was on fire. He came in, he sat here, he stood there, he stood in this window, and then he went home."
Being able to plan ahead with hyper-specific cameos is likely an unintentional benefit to Marvel's preplanned film schedule, already set through 2019 and including "Doctor Strange," "Guardians of the Galaxy Vol. 2," "Spider-Man: Homecoming" and "Thor: Ragnarok" released this year and next.
All those cameos seem like a lot to ask of a man who got his start in comics in 1939, but then Lee would know better than anyone that with great power comes great responsibility.