Among the wonders of David Bowie’s life that are being rediscovered upon his death: this video -- from 1983 -- of the artist criticizing MTV for featuring so few black artists. Here’s video of the exchange between Bowie and MTV’s Mark Goodman, plus a transcript of the conversation:
Bowie: It occurred to me, having watched MTV over the last few months, that’s it’s a solid enterprise, really. It’s got a lot going for it. I’m just floored by the fact that there are so few black artists featured on it. Why is that?
Goodman: I think we’re trying to move in that direction. We want to play artists that seem to be doing music that fits into what we want to play for MTV. The company is thinking in terms of narrow-casting.
Bowie: That’s evident. It’s evident in the fact that the only few black artists that one does see are on about 2:30 in the morning to around 6. Very few are featured predominantly during the day.
Goodman: No, that’s a …
Bowie: I’ll say that over the last couple of weeks, these things have been changing, but it’s a slow process.
Bowie: Because one sees a lot on -- there’s one black station on television that I keep picking up. I’m not sure which station it’s on. But there seem to be a lot of black artists making very good videos that I’m surprised aren’t used on MTV.
Goodman: Of course, also, we have to try and do what we think not only New York and Los Angles will appreciate, but also Poughkeepsie or Midwest -- pick some town in the Midwest -- that would be scared to death by Prince, which we’re playing, or a string of other black faces and black music.
Bowie: That’s very interesting. Isn’t that interesting?
Bowie: Well, I tell you what it means. I tell you what maybe the Isley Brothers or Marvin Gaye means to a black 17-year-old. Surely he’s part of America as well.
Goodman: Ah, no question. No question. That’s why you’re seeing those things …
Bowie: Do you not find that it’s a frightening predicament to be in?
Goodman: Yeah, but less so here than in radio.
Bowie: And is it not, well, dare say, “It’s not me, it’s them.” Is it not possible that it should be a conviction of the station and of other radio stations to be fair? It does seem to be rampant through American media. Should it not be a challenge to try to make the media far more integrated in …
Goodman: I think it’s happening.
Bowie: … especially, if anything, in musical terms?
Bowie: [Speaking over Goodman] Well that’s his problem.
Goodman: ... and in no uncertain terms. Well, what I’m saying, though, is that there’s, as you say, there certainly are a lot of black kids and white kids who may want to see black music, but there’s a ton of them who are -- it’s not like it was in ’67 where you say, “Yeah, I’m not into that, but you are? Yeah?” Now it’s, “You’re into that? I don’t like YOU.” And that’s scary, and we can’t just turn around and go, “Well, look, this is the right way!” We can only teach, I think, a little bit at a time.
Bowie: Interesting. OK, thank you very much.
Goodman: Does that make sense? Is it a valid point?
Bowie: [Smiling]: I understand your point of view. [Laughs]