NBC’s futuristic sci-fi series “Revolution” is turning to classic rock heroes Led Zeppelin to score its Thanksgiving-week episode. Two of the band’s songs, "Kashmir” and “Since I’ve Been Loving You,” are set to appear Monday on the J.J. Abrams-produced series about an electricity-starved world.
Robert Plant, Jimmy Page and John Paul Jones aren’t so much endorsing the series as promoting their live album/home video collection “Celebration Day,” to be released on Nov. 19.
NBC began promoting the pairing of Led Zeppelin and “Revolution” after the conclusion of Monday night’s episode and the Associated Press reported that the deal was facilitated by a little corporate cooperation. “Revolution” is produced by Warner Bros. Television and Led Zeppelin has a deal with Warner Music Group’s publishing division.
Led Zeppelin isn’t known for regularly licensing its music, but the band isn’t entirely averse to it, either.
Most notably, perhaps, the band let Cadillac use "Rock and Roll” in a commercial and its music has popped up in the films of Cameron Crowe and a few others. “Immigrant Song,” for instance, appeared in “School of Rock” and the band’s version of the folk song “Babe I’m Gonna Leave You” appeared in an episode of “One Tree Hill.”
“Celebration Day” captures the band’s 2007 reunion concert at London’s O2 Arena to honor Atlantic Records founder Ahmet Ertegun. The band has thus far resisted further reunion temptations.