Matthew Weiner is the warden of ‘Mad Men’

"Mad Men" creator and executive producer Matt Weiner.
(Dave Getzschman / For The Times)

The fictional ad executive Roger Sterling has now done hallucinogens. The real show runner Matthew Weiner has not, though he had his chances.

One opportunity for the “Mad Men”creator came as an undergraduate at Wesleyan University in Connecticut during Uncle Duke Day, a campus tradition where some students honored the Doonesbury comic strip character and his fondness for drugs. Weiner remembered a classmate bursting into his room and declaring: “We’re all going to take mushrooms — and you’re not invited.”

“I was voted most likely to upset everyone,” said Weiner, who laughed and then turned more serious during a lengthy interview at his Los Angeles Center Studios office. “My father was a neurologist, and I was terrified from a young age of anything that could possibly take away from my faculties or make me jump off a roof.”


Maintaining a sober equilibrium is a career through line for Weiner, who is well aware of his reputation for being — as he has put it before — “an insane control freak.” It’s a style that has his name stamped on the writing credits for almost 50 of the show’s 65 episodes — a high number for a show runner. But it’s that devil-in-the-details attention, not coincidentally, that has earned his AMC period show built around a Madison Avenue ad firm four consecutive outstanding drama series Emmys.

The 46-year-old writer and executive producer may have passed on a personal experience with psycheledics , but his influential program has been on a wild trip of its own this spring as it descended deeper into the cultural tumult of the 1960s. From “Zou Bisou Bisou” to suicide, and there’s the fifth-season finale Sunday.

As with every previous season, Weiner was tight-lipped about plot details in the flood of publicity that attended the show’s return in March, even going so far as directing critics not to spoil viewers’ fun by revealing key story lines. But while taking a break from his feature directorial debut, “You Are Here,” Weiner talked about the narrative choices centered on office politics, marriage, personal pain, sex and race for this season’s show, which is enjoying some of its best ratings ever.

“I wanted to tell a story about success, which usually doesn’t get told on television because the perception is there’s no conflict,” said Weiner, munching on an afternoon bagel. “I love the idea that the agency was slowly becoming more successful and nobody seemed aware of it.... A lot of issues we deal with on the show — envy, lack of satisfaction, the focus on work over personal life — are illuminated by the transparent and undeniable success of the agency as it got to its feet.”

A difficult choice

Success, as viewers know from the season’s penultimate episode, did not come without conflict for one of the ad agency partners, the Englishman Lane Pryce, who was in a costly battle with his homeland’s tax man and himself. The character’s untimely end in the episode titled “Commissions and Fees” marked a milestone — it was the first death of a high-profile character.


“I don’t like to use death as entertainment,” said Weiner, previously a writer and executive producer on “The Sopranos.” “I grew up watching network TV, and during sweeps they would always kill a kid or kill his parents. And by the time I was old enough to realize what it was, I found it unpleasant. But life and death are the ultimate stakes.”

The television landscape has been littered lately with the corpses of major characters on sophisticated dramas like “Breaking Bad,” “Boardwalk Empire” and “Game of Thrones.” Despite competing with beheadings and booby-trap explosions, the office drama still found a darkly comic way to stand out as it guided the character played by Jared Harristo his final exit. The British gentleman who had embezzled funds hanged himself in his office, but that was not his original method of choice. He was foiled in his first attempt, inhaling car exhaust fumes from his temperamental Jaguar — the prestigious car account his agency had just landed.

“The long execution and setup of Lane not being able to start that car,” said Weiner, who co-wrote an episode in Season 3 that saw a John Deere lawn mower nearly shear off a hotshot ad executive’s foot. “That’s a very, very high-level joke. We were all very, very proud of it.”

The move surprised the cast, said Jon Hamm, who plays the central role of Don Draper. “It was incredibly emotional to go through as a cast,” said the actor who plays the brilliant advertising executive struggling to find contentment. “It was a very rough scene, but it came out of a solid narrative footing. It wasn’t a trick.”

While others literally left Lane hanging, Hamm’s character did the dirty work of barging into Lane’s office and pulling down the body. While Draper has certainly been no Boy Scout this season, that act and others, including urging Joan Harris (Christina Hendricks) not to sleep with a sleazy car dealer for the firm’s gain, put the morally problematic character on a more virtuous path.

Gender relations


Perhaps more startling for Draper were the turns the notoriously womanizing character took with two of the main women in his life. He broke up with one, but it was not his doing, and not the one most would have bet on when the season began. Draper’s longtime protegee Peggy Olson (Elisabeth Moss) accepted a job at a competing firm.

“Don and Peggy are family, but we really felt it was time for Peggy to go,” explained Weiner, who wrote the pilot for “Mad Men” in 2000 while a staff writer on the CBS sitcom “Becker.” “I don’t think she left because she was mad at him. She left because at a certain point there’s no way for her to advance past that image that Don had of her. She didn’t want to be the daughter, the sister, the best friend’s kid, the girl from high school. She was thinking of herself for the first time.”

Meanwhile, Draper’s marriage to his former secretary Megan (Jessica Pare) — fired by the pixie dust of Disneyland last season — has shockingly lasted through the season despite its impulsive origins. Their marriage has had its bumps but like the agency has enjoyed a kind of undeniable success that has revealed more about Draper.

“People should assume like Don does that he will be married to this woman for the rest of his life,” said Weiner. “This is not one in a series of marriages for Don. This is the good marriage after the bad one. Of course, he’s part of his time though. Can he really deal with an independent person?”

Or putting it another way, after the couple’s throw-down in a Howard Johnson’s parking lot, Weiner explained: “Don deals with the central conflict of the season, which is she doesn’t like orange sherbet. What is it like when you love somebody and they don’t want to do what you want to do?”

The series put a nice twist on that question with another character asking, “What if you don’t love somebody or can hardly stand to look at them? Will you have a one-night stand anyway to advance your career and land the Jaguar account?” The dilemma facing Joan lighted up social media and blogs late last month with an outpouring of disgust for Pete Campbell (Vincent Kartheiser), who maneuvers the single mother into an act of glorified prostitution.


But Weiner gets defensive about the character he credits with leading the ad firm to sound financial health. “That’s adulthood to me; Pete’s a businessman,” he said. “I love the idea of how masterfully he handles that situation.”

As for Joan’s role in bedding down a toad, he added: “It’s an indecent proposal. It really is. On the other hand, I have to say, ‘Big deal. Big deal.’ I wish I could have gotten anything in my life that way — but no one has ever asked me.”

Firm has a future

One issue some thought would be explored more thoroughly this season was race. The premiere featured a civil rights protest and a black secretary was introduced, but after that, the topic was largely ignored.

“I feel like the expectation that introducing a black character means you have to tell the civil rights struggle is in a way racist,” said Weiner. “I use her character the same way I use all the characters on the show. She is there. I’m sorry if people were disappointed. Do I regret there wasn’t more of it? Yeah. All I can say is, it’s early. We have 26 episodes left. I don’t feel like in the history of the United States that 1966 was the year of civil rights; it’s early.”

The ratings for the show, which was off the air for nearly 18 months because of a sometimes bitter contract renegotiation with the network and the studio that provided Weiner with a reported $30-million salary over three years, reached new heights this season. The series is averaging 4 million viewers per episode, compared with about 3.3 million last year — a remarkable bump for a cable show in its fifth season. Those figures place the show well above a premium cable critical favorite like HBO’s”Girls” but significantly below AMC’s monster hit”The Walking Dead.”


Part of the spike can be attributed to Netflix, which began offering the series last summer and where it quickly became a favorite program to stream among its more than 20 million subscribers. Still, the show often is criticized for catering to a small, elite audience.

“Is the amount of attention the show gets out of proportion to the number of people who watch?” said Weiner, repeating a familiar dig. “I don’t know. I want everyone in the world to watch the show. It’s not beyond the masses, it’s made for the masses.”

So what’s ahead Sunday? Again, Weiner will say little about the finale. But he did say that last week’s episode was the climax and Sunday’s should be considered the denouement.

“It’s orgasmic,” Weiner said with a smile. “That’s all I can say.”