Adidas, Pharrell ink deal, Art of Elysium award honors L’Wren Scott
It’s only March but Pharrell Williams already gets our vote for multi-hyphenate of the year. The latest project involving the music-producing, Grammy-winning, hat-wearing fashion plate is a long-term deal with global apparel and footwear brand Adidas, tha company announced Thursday.
According to the press release issued by Adidas, the first Adidas Originals x Pharrell Williams products will drop this summer. It goes on to note that this is the first time the company has teamed with “a designer who owns their own textile company. [A]didas will collaborate with Williams’ Bionic Yarn coming from [t]he Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric.” According to Adidas, some of the upcoming collection will fature that Bionic Yarn. [Adidas Originals]
L.A.-based nonprofit Art of Elysium has created the L’Wren Scott Amber Award, according to fashion industry trade paper WWD. Named in honor of the late fashion designer Scott along with Amber, one of the first children to participate in an Art of Elysium workshop, WWD reports that the L’Wren Scott Amber Award “will be given to emerging fashion designers who in turn will donate their time to help hospitalized children.” The winners will also create a capsule collection of clothing that will be sold to benefit the Elysium Collections, the group’s fashion program. [WWD, subscription req’d]
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