Opening Ceremony launches Elvis Presley capsule collection


Just in time for Elvis Week 2013 (Aug. 10 to 17), Opening Ceremony has announced a fall and winter 2013 capsule collection inspired by the King -- and under license from Elvis Presley Enterprises.

Elvis has entered the building -- well, the boutique, anyway -- on a range of T-shirts, sweatshirts, button-front woven shirts and denim jackets bearing archival photographs (a still from “Jailhouse Rock,” for example), song titles (“Suspicious Minds” and “Love Me Tender” among them) and a recurring broken-heart motif (a nod to “Heartbreak Hotel”).

Prices of items in the now-available Opening Ceremony X Elvis Presley collection range from $95 (for cotton T-shirts printed with various Elvis imagery) to $355 (a wool sweater with a crystal-embellished design inspired by the King’s “Taking Care of Business” ring).


For the look book images (a few of which can be seen above), British photographer Jamie Hawkesworth headed to Memphis, Tenn., where street-cast models donned pieces from the collection.

While that’s certainly cool, my favorite part is this throway line at the end of the announcement: “As a nod to the Elvis classic,” it reads, “several Opening Ceremony men’s footwear styles are offered in blue suede.”

And remember: Please don’t step on them.

Thank you, thankyouverymuch.


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