ShoeDazzle's enlisted the style of actress and singer Keke Palmer for two curated collections. It's the first time the company is working with the "Scream Queens" star.
Each curated collection consists of about a dozen styles, with the first having just launched and the second to be released in January.
"We don't want to align with a celebrity for celebrity's sake," said ShoeDazzle senior vice president Kim Tobman. "We want to find a partner who speaks to our customer but who has a fan base we also think we would resonate with. Keke is about fashion and not just expensive fashion. Her real life is mixing the high with the low and that is something we have been passionate about since we launched."
The first assortment by Palmer is a mix of ghillie-style stilettos, booties, boots with fringe detailing and sneakers. Prices start at $39.95.
"[Keke's] a glamorous young starlet, but she is so real and authentic," Tobman said. "If you follow her social channels, you get a real glimpse into her life and her street style."