Eva Longoria, whose line for the Limited launched this fall, surprised shoppers at the Glendale Galleria the Limited on Tuesday night for a personal styling session. "I really love going into the stores," said Longoria afterward. "It's my favorite part, seeing the clothes on the mannequins and styling them in ways I never thought of."
The Limited sent e-mails to its top shoppers promising a "Secret Style Event" and suggesting that they "charge their phones and get ready for a photo op." Those who have seen Longoria's visage in the store's campaign imagery might have guessed, as the store was crowded with women who arrived before the 7 p.m. start time.
"I didn't realize that many people knew who I was," said Longoria, who was no doubt being modest, as she has 3.1 million Instagram followers and 7.4 million Twitter followers.
She said her favorite pieces — the blue and black bow blouses, a gray bomber jacket and a red cape — have been among the top sellers in-store and online, but she was also surprised how well the graphic T-shirt has been doing. She took note of customer feedback such as the desire for V-neck Ts and petite-size jeans.
Longoria's already working on the fall 2017 collection, saying, "everything I'm designing I want to wear now. It seems really far away, but you can't delay anything in the production process because fashion is so immediate. Everyone wants it now."