Haagen-Dazs will launch new vegetable and tomato ice cream in Japan

Haagen-Dazs vegetable ice cream
Haagen-Dazs Japan plans to introduce two flavors of “Spoon Vege” ice cream: carrot orange and tomato cherry.
(Haagen-Dazs Japan)

Haagen-Dazs has announced the release of two new ice cream flavors in Japan. But instead of featuring candy bars, creamy caramel or even salty snacks, the U.S.-based brand wants you to eat your vegetables.  

The new “Spoon Vege” flavors are tomato cherry and carrot orange. According to a news release, the tomato cherry flavor contains cherry juice and tomato paste. The carrot orange flavor has concentrated carrot juice, concentrated orange juice, orange pulp and orange peel. 

Both flavors will be available in Japan beginning May 12 for $2.80 per container (about a quarter of a pint). 

The company hasn’t announced plans to market the new flavors in the U.S.


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