Reese's peanut butter cup fans may have jumped for joy when Hershey's decided to make the beloved chocolate candy cups as a spread, in a jar.
"Reese's spreads? I bet when you open the jar angels sing and butterflies fly out 'Ahhhhhhh'," wrote Jax Robinson, aka @PwnDoll on Twitter.
And as a fellow peanut butter cup fan, I admit my heart skipped a beat when two sample jars of Reese's spreads reached my desk last week. In an act of public service, I decided to give them a try.
When I unscrewed the top, that familiar sweet, chocolate, peanut butter smell tickled my nose, and I almost saw unicorns. Craving a salty, sweet combination, I used a pretzel as my dipping vessel.
To be honest, I expected greatness. Something along the lines of the kind of snack epiphany you experience when biting into your first Oreo or trying Nutella for the first time. But that overwhelmingly satisfying combination of hard chocolate and smooth peanut butter you get from the original cups just wasn't there. Both the peanut butter and chocolate flavors were almost lost in each other. You could taste a little of both, with neither really popping in your mouth.
And unlike Nutella, the Reese's spread is grainy, not smooth. It has small pieces of peanuts whipped into the chocolate, but no real peanut butter flavor.
But how could I not like a spreadable Reese's peanut butter cup? I asked around the office for other taste testers, and found I wasn't alone in my verdict. A peanut butter fanatic in a nearby cubicle also declared he simply wasn't impressed.
If you're looking to try the new Reese's spreads, they are available in 13-ounce jars for $3.89. Hershey's also makes chocolate, chocolate with almond, and chocolate with hazelnut spreads.