Name of restaurant:
Scratch Bar on La Cienega's restaurant row.
Chef: Phillip Frankland Lee spent years in various Los Angeles restaurant kitchens, most notably as sous chef at Hatfield's. He also worked at Providence, named the best restaurant in L.A. by critic Jonathan Gold.
What dish represents the restaurant, and why? Puffed smelt and bone marrow. Strikingly beautiful and just plain tasty, the fish is dried and fried into a puffed rice cracker. It sits on a fuschia-colored beet mustard that's been whipped with buttery bone marrow, and served on a brick.
Concept: It's a neighborhood bistro and bar. Highly inventive dishes, like the smoking (literally) goat's milk cheese or the "trio of raw(ish) salmon and river rocks," are a surprising contrast to the informal surroundings.
The local squid and mushrooms arrive in a crispy, sardine-can-size Yukon potato basket with sugar-blistered tomatoes over charred eggplant. Vegetarians can opt for the blackened cauliflower. It's a beauty and includes four different types of roasted cauliflower, chips made from the stems, red onions and pistachios on a silky cauliflower purée. What's next for Scratch Bar? An intimate, five-seat tasting bar with a view of the chefs should be completed next month.
Who's at the next table? An appropriately tattooed couple, iPhone-ready food-lovers, young executive types.
Appropriate for...: Anyone looking for a fun dinner experience. Chef Lee's motto for the restaurant is, "A new approach to an old sport."
Uh-oh...: Parking can be a bit challenging. Head to Matsuhisa's valet parking next door.
Service: Informative and friendly.
What are you drinking? A refreshing wine cocktail called In Memoriam made with red wine, citrus, spiced apple, fresh fruit and Coca-Cola.
Info: 111 N La Cienega Blvd., Beverly Hills, (310) 289-8010, www.scratchbarla.com.