Taco Bell wants you to buy its new secret menu item, before you even know what it is


Taco Bell promises to release its “biggest launch to date” Sunday during the Super Bowl. Will it be Sriracha Quesarito fries? A tofu burrito? A quesadilla wrapped around a Crunch Wrap Supreme stuffed with a taco?

The answer won’t be revealed until an ad runs during Sunday’s game, but fans of the Irvine-based fast food chain can start pre-ordering whatever the mystery menu item is now.

Yes, you can order “it,” without knowing what “it” even is.

Orders placed at will be available for pick up between 2 and 4 p.m. at Taco Bell restaurants nationwide Saturday. So if you do pre-order, you’ll find out what “it” is, a day early. If you don’t happen to pre-order the item, you’ll have to wait a whole two extra days to get your hands on it Monday.


The secret item is priced at $2.99, and you can order up to five. So if you want to shell out almost $3 for a mystery dish — and commit to driving to your local Taco Bell during a two-hour window Saturday — you can.

If we’re going to make an educated guess based on the brand’s past big reveals, including the Sriracha Quesarito and a burrito stuffed with Flamin’ Hot Cheetos, it’s a good bet that the new item involves a ridiculous amount of cheese, hot sauce and something crunchy.

We’ve reached out to Taco Bell, and if they let anything slip, we’ll let you know.

Sour cream or it didn’t happen. Follow me on Twitter and Instagram @Jenn_Harris_


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For the record

Feb. 1, 11:15 a.m.: An earlier version of this post said the item would be available for pick up Sunday. It will be available for pick up Saturday.