I was flabbergasted last month when I got notice that yet another cupcake shop — Georgetown Cupcake out of Washington, D.C. — would be joining the hordes already dispensing frosting-swirled little cakes within the 90210 ZIP Code. Isn’t it a little late? Sprinkles was the first to open in 2005 and actually has a 24-hour ATM-like dispenser on Little Santa Monica Boulevard where people line up at all hours to get their strawberry, chai latte or gluten-free red velvet at $3.50 a pop. Really, doesn’t that kind of thing seem contra-indicated for anyone intent on flaunting their size 0?
The city is also awash in high-end steakhouses — much more than their fair share. By my count, there’s Morton’s the Steakhouse, Ruth’s Chris, Mastro’s Steakhouse, Wolfgang’s Steakhouse by Wolfgang Zweiner, and the best of them all, Wolfgang Puck’s Cut. Not to mention beef-centric Lawry’s the Prime Rib, the Brazilian churrascaria Fogo de Chao and the Grill on the Alley. The Palm Restaurant, Dan Tana’s and Boa the Steakhouse are just over the border in West Hollywood. And now comes the latest steak palace: Fleming’s Prime Steakhouse & Wine Bar, a Southern California-based chain with locations all over the country.
It would seem that the new Beverly Hills diet is steak and cupcakes, which sounds like much more fun than a juice cleanse. Party on.