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What if Stephen King did cereal commercials?

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Brace yourself. This is going to get weird. Brought back from the crypt by the website io9, here is what is quite possibly the most disturbing commercial ever filmed. For breakfast food. And not just because of the nutritional implications. Any coulrophobics out there? Avert your gaze.

Sugar Rice Krinkles seem to have been Post’s competitor to Rice Krispies, except with a sugar coating, like Frosted Flakes.

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