Reaching over a carboy of fermenting beer, Broo Craft Beer Body and Hair Care co-founder Sarah Pearsall shows six-packs of her shampoo made with salon-grade shampoo and beer. Broo was one of the vendors at the Natural Products Expo West at the Anaheim Convention Center. (Don Bartletti / Los Angeles Times)
Makeup artist Jennifer Naideth, left, at the Spa True Natural display helps Nunei Harrington apply cosmetics. Harrington owns a beauty salon and spa in Encino that uses organic products. (Don Bartletti / Los Angeles Times)
Neighboring displays of Matcha Harmony green tea powder and Rise Bar protein bars at the Natural Products Expo West at the Anaheim Convention Center. (Don Bartletti / Los Angeles Times)
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Faith Kelly holds a sample of pomegranate/rasberry coconut water from Coco Hydro, a company that makes electrolyte-based hydration products. She was at the Natural Products Expo West at the Anaheim Convention Center with her mother, who was researching products for a restaurant the family would like to open in Encinitas. (Don Bartletti / Los Angeles Times)
A vendor gives a spritz of water to the Grow Your Own Mushroom Garden in a box. The company, founded by a pair of UC Berkeley classmates, markets oyster mushroom spores packed in a carton of recycled coffee grounds. (Don Bartletti / Los Angeles Times)
Katie Sobel demonstrates Plum Organics squeezable baby meals in a pouch, complete with a baby spoon, at the Natural Products Expo West at the Anaheim Convention Center. (Don Bartletti / Los Angeles Times)