The Informer: News and notes from the club scene
“Get wasted, save the planet.” It may as well be VeeV’s tag line.
Not only is the acai spirit produced in a wind-powered facility, but it’s also the world’s only carbon-neutral tipple. What’s more, every time a bottle is purchased, the folks at VeeV donate $1 to the Brazilian rain forest, where acai is harvested.
But that’s just the beginning for the company, which launched in 2007. For every Treetini cocktail ordered -- a martini made with acai spirit -- VeeV (along with partners Live It Green and Trees for the Future) will plant a tree in Tamil Nadu, an area of India that has been destroyed by monsoons.
The Treetini tastes similar to a mojito, but the buzz feels better with the knowledge that you’ve done your part to help the planet. It’s almost as easy as texting 9999 to donate money, although it comes with the risk of a hangover that you wouldn’t get sending a text message. VeeV’s goal for April, which marks the 40th anniversary of Earth Day, is to plant 10,000 trees. Find a participating bar at www .treetini.com.
-- Alexandra Le Tellier
The 1933 Group (masterminds behind Bigfoot Lodge, Little Cave and Saints and Sinners) is revamping the old Stinker’s spot on Sunset near the Silverlake Lounge, turning it into a bourbon bar called the Thirsty Crow. With a grand opening scheduled for April 23, the bar will focus on small-batch bourbons, including Pappy Van Winkle Special Reserve, Hudson Baby Bourbon, Eagle Rare and Elijah Craig.
The cocktail menu will feature classics such as mint juleps as well as the bar’s signature Thirsty Crow (citrus, Sazerac rye, bitters and ginger beer). As a bonus for eco-conscious drinkers, expect as many sustainably produced ingredients on the menu as possible.
-- Krista Simmons
As craft beer and classic cocktail bars continue to blanket the city at a rate that recalls the Pinkberry phenomenon, the buzz around celebrity-packed ultra-lounges has faded -- but not completely. There’s still a crowd thirsty for the feeling of exclusivity, and club kingpins David Judaken and SBE’s Sam Nazarian are happy to oblige.
Judaken rolls out the red carpet for MyStudio in about three weeks. The lounge, which is a spinoff of his club MyHouse, takes over the space formerly known as Mood (6623 Hollywood Blvd.) and will have a sleek, modern look.
“It’s very New York,” says Judaken. But the crowd: Very L.A.
Around the corner, Nazarian will preside over the Colony, a name that was submitted by local Mark Fisher during SBE’s “Name Your Club” campaign, which earned Fisher $1,000 and VIP access to the grand opening. (Fisher came up with the name in reference to the Hamptons’ exclusive beach-side community known as the Summer Colony.) Occupying the previous home of White Lotus, the destination at 1743 N. Cahuenga Blvd. will open mid-May and evoke the feel of a luxe beach house. Think wood-plank floors inspired by the boardwalk, oversized wood shutters and cabanas.
-- Alexandra Le Tellier
More wine bars
Covell -- a wine bar from Dustin Lancaster, former bartender at Cafe Stella, and Matthew Kaner, previously of Silverlake Wine -- is about a month from opening. The 1,100-square-foot spot, located at 4628 Hollywood Blvd. directly across the street from Wacko, will serve beer (on tap and in the bottle) and wine along with cheeses, charcuterie and some snacks from Heirloom LA chef Matthew Poley.
The rotating wine selection will include “anything and everything, whatever we like,” Kaner says. “I’ve been doing this too long to discriminate; there’s great wine coming from everywhere.”
Meanwhile, the folks at Mignon Wine & Cheese Bar are ready to start pouring, but they couldn’t confirm their opening date as of press time.
The downtown bar at 128 E. 6th St. seats only 18, says Greg Williams of Mass Architecture, who’s designing the diminutive space (it’s just 489 square feet). “In terms of size, it’s a little tiny hole-in-the-wall, a stitch in the fabric of the development of downtown L.A.,” but it has a lot of character, Williams says.
-- Betty Hallock
[Updated April 9 at 11:30 a.m.: An earlier version of this article said Sam Nazarian modeled his forthcoming club, the Colony, after the exclusive Summer Colony community in the Hamptons. In fact, he was inspired by the Hamptons as a whole.]