LOS ANGELES, Oct. 30, 2006 The Los Angeles Times today announced total average paid Sunday circulation of 1,172,005 and Monday-Friday circulation of 775,766 for the six months ended Sept. 24, 2006, according to figures filed with the Audit Bureau of Circulations (ABC), subject to audit. The Times also reported average individually paid circulation of 741,665 Monday-Friday, an increase of 0.3%, and 1,157,332 Sunday, a decrease of 2.7%, compared with the same period last year.
Total circulation results represent year-over-year declines of 8% daily and 6% on Sunday, and reflect ongoing efforts to improve circulation quality by reducing other paid circulation, which was down 67% daily and 75% Sunday in the latest reporting period. Individually paid circulation now represents 96% of daily circulation and 99% of Sunday circulation, among the industry leaders in circulation quality.
“The September statement reflects our ongoing focus on individually paid circulation the audience advertisers value most,” said Los Angeles Times Publisher David D. Hiller. “Our vast reach throughout Southern California, remains unsurpassed as does our commitment to meeting the evolving needs of our readers.”
During the past six months, readership has increased slightly for both daily and Sunday, reaching almost 2.2 million daily and 3.3 million Sunday. (Scarborough Los Angeles Release 2, 2006.)
The Los Angeles Times and its media affiliates latimes.com, The Envelope (TheEnvelope.com), Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News are read by approximately 8 million or 62% of all adults in the Southern California marketplace every week. (Source: Gallup Los Angeles Market Newspaper Study, Q1-Q2 2006.)
The Times’ commitment to growing readership is seen in its marketing and innovative content initiatives including:
- A redesigned main news section that provides a compelling snapshot of the day’s most interesting stories.
- A new look and expansion of Sunday Calendar reflecting The Times’ commitment to Southern California’s unique entertainment heartbeat.
- Special features including upcoming special newspaper sections from The Envelope offering readers an insider’s guide to the excitement, glitz and glamour of the entertainment industry’s top awards ceremonies.
- Six historical special sections commemorating The Times’ 125th anniversary: sports, Hollywood, real estate, cars, higher education and fashion.
- A new multi-media advertising campaign promoting our award-winning coverage, concluding in December with aggressive promotion of The Envelope.
About the Los Angeles Times
The Pulitzer Prize-winning Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of nearly 2.2 million and about 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates including latimes.com, The Envelope (TheEnvelope.com), Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News are read by approximately 8 million or 62% of all adults in the Southern California marketplace every week.
The Los Angeles Times, which this year marks its 125th anniversary covering Southern California, is part of Tribune Company (NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.