JetBlue woos other airline loyalty club members with free membership

Members of selected loyalty programs at Alaska Airlines, American Airlines, Delta Air Lines, Southwest Airlines, United Airlines and US Airways will receive free entry to JetBlue’s premium TrueBlue Mosaic club for the rest of 2014 just by signing up.

The offer is part of the TrueBlue Mosaic Challenge that kicked off Tuesday and rewards fliers who rack up 3,750 flight points in 90 days. Clearly, JetBlue is out to boost its Mosaic club status numbers, and it’s not the first time the airline has made this offer. Here’s how it works:

--Qualifying members of other premium airline programs (i.e., American’s AAdvantage Platinum or Executive Platinum and United’s MileagePlus Premier Gold, Platinum or Premier1K) receive Mosaic status through the end of the year and have a shot at completing the challenge to gain 2015 membership.

--Existing TrueBlue members need to complete the challenge to gain membership for 2014 and 2015.

“Base flight points” in the challenge are calculated as 3 points per $1 a passenger “earns” on cost of a flight. So spending $1,250 on tickets -- two round-trips from the L.A. area to New York City perhaps? -- would meet the challenge. Ordinarily, TrueBlue passengers achieve status if they fly 30 segments plus earn 12,000 base flight points in a calendar year or earn 15,000 base flight points in a calendar year.

TrueBlue Mosaic status includes waiving change and cancellation fees, expedited security at the airport, early boarding, first and second bags free, and other perks.

Fliers must sign up before April 18 to be eligible for the challenge. The airline then notifies passengers when the 90-day challenge begins, roughly up to two weeks after signing up.

Info: True Blue Mosaic Challenge

Mary.Forgione@latimes.com
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