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Winners and losers in the Rams’ return to Los Angeles

Stan Kroenke head

Tom Bateman, with his Stan Kroenke image in tow, joins other Rams fans in Oxnard to watch the team participate in a joint training session with the Dallas Cowboys.

(Allen J. Schaben / Los Angeles Times)

Nothing is more heart-wrenching for a die-hard fan than to watch his team move to another city. And nothing is quite as joyful for a fan as having her team return home. But the winners and losers in this high-stakes battle for relocation extend beyond fandom.

Stan Kroenke

Winner

He got exactly what he wanted from the NFL and while San Diego figures out what it wants to do, the Rams will have a nice head start on winning over the fan base.

Bob Iger

Loser

The Disney head honcho wasn’t able to move the needle toward Carson after he signed on to woo NFL owners.

BURBANK - CA - DECEMBER 10, 2015 - Bob Iger, chairman and CEO of The Walt Disney Company talking to the media at Disney Studios, December 10, 2015. (Ricardo DeAratanha/Los Angeles Times)

Inglewood

Winner

The economic impact of the $3-billion project should be significant for Inglewood. Property values around the stadium should skyrocket.

Median home value in Inglewood

Carson

Loser

City officials will be constantly reminded of ‘what ifs’ for the forseeable future after their project finished a distant second to Inglewood.

CARSON, CA - FEBRUARY 20, 2015: A water truck puts down water on the dirt road on the proposed site of the new NFL Stadium in Carson, CA. (Francine Orr/ Los Angeles Times)

L.A. Fans

Winner

It’s hard to say local NFL fans were football-starved, but a whole generation of fans will now grow up with a Los Angeles team to root for.

Rams attendance in L.A. mostly better than NFL average

St. Louis

Loser

It’s never easy to have your team leave town, but the futility of the Rams over the last decade can at least soften the blow a bit.

Win/loss record in St. Louis

The NFL

Winner

A return to the second-largest media market in the country makes the league even more valuable, and expect a Super Bowl in the next decade to showcase the new stadium.

Top 10 media markets

MarketRank
New York1
Los Angeles2
Chicago3
Philadelphia4
Dallas-Ft. Worth5
San Francisco-Oakland-San Jose6
Boston7
Atlanta8
Washington, DC9
Houston10

AEG

Loser

While the company may be past the bitterness of missing out on a downtown NFL stadium, Tuesday's news probably opened some wounds. They can make up for it if they get a training camp at StubHub Center.

CARSON, CA -- JUNE 6, 2013--StubHub Center in Carson. (Jay L. Clendenin / Los Angeles Times)

Sources: losangelesrams.org, nielsen.com, pro-football-reference.com


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