Four Hollywood studios are teaming up with the city of Los Angeles to promote its bid for the 2024 Summer Olympics.
L.A. is going head to head with Paris for the 2024 Olympic and Paralympic Games, after Budapest, Hungary, withdrew its bid earlier this month. The
The studios are working with the LA 2024 bid committee on marketing and promotional content. A recent social media campaign featured past Olympians picking their favorite Oscar-winning and nominated movies. Participants included track athlete
“That came from a conversation with NBCUniversal,” said Jeff Millman, a committee spokesman. “We regularly consult with [the studios] to promote
The committee said it also intends to offer partnerships between Hollywood talent and the Olympic Channel, the official digital streaming service that features original programming and live sports events.
If L.A. wins the bid, the committee said that it will use Hollywood talent for the opening and closing ceremonies.
"We want to amplify the unique power of L.A.'s storytellers to promote the Games like never before and to capture the imagination of a generation," Casey Wasserman, the media and sports executive who serves as LA 2024 chairman, said in a statement.
The committee said that the Games would also feature an arts festival showcasing international artists and the historic role of Hollywood and Los Angeles in shaping the film industry.
L.A. held a countywide Olympics arts festival in 1984, which was the last time the city hosted the Summer Games.