Joost in deal with talent firm CAA
Joost, an Internet television service backed by global media players, said Tuesday that talent firm Creative Artists Agency would help it lure big-name Hollywood programming.
Joost, which was founded by Janus Friis and Niklas Zennstrom, who also started Web telephone company Skype Technologies, has signed up name-brand programming and top advertisers for its service, although it remains in test mode.
The Luxembourg-based company offers 150 broadcast-quality television channels over the Web across a range of genres including film, soccer, cartoons and documentaries.
Joost aims to combine TV-like viewing with the wide choice and user control of the latest generation of Web services.
It is seeking to offer whole TV shows from established producers and independent professional video makers, in contrast to YouTube, the world’s most popular online video-watching service, which specializes in short, user-generated programs.
“CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries,” said Michael Yanover, head of business development at Century City-based Creative Artists Agency.
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