T-Mobile this week announced it would hold a Macklemore & Ryan Lewis concert, just one week after the company's chief executive was thrown out of the hip-hop duo's concert in Las Vegas that was put on by AT&T.
The two wireless carriers have been at each others' throats the last few weeks, and T-Mobile's upcoming concert seems to be the latest shot in its fight with AT&T. The concert will be held Jan. 23 in Los Angeles at the Belasco Theatre.
T-mobile and AT&T recently escalated their rivalry by announcing new strategies to poach customers from each other.
AT&T fired first by announcing on Jan. 3 that it would pay T-Mobile customers as much as $450 in credit to leave the Seattle carrier.
That was followed by T-Mobile announcing on Jan. 8 that it would pay early termination fees for customers who switch to their service and leave AT&T, as well as Sprint and Verizon.
In between the two announcements, T-Mobile CEO John Legere grabbed headlines for finding his way into an AT&T party where Macklemore & Ryan Lewis were performing during the Consumer Electronics Show. Legere was discovered by his rival company and shortly after kicked out.
Following the episode, Legere said he crashed the party because his company doesn't waste money on concerts. But it seems the charismatic CEO has changed his tune.
"My appreciation for Macklemore and Ryan Lewis seems to be the worst kept secret in the social hemisphere," Legere said in a statement. "Their ability to shake things up and keep it real for their fans is a lot like the Un-carrier moves we've been making."
AT&T has not responded to Legere's latest move.
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