A romantic comedy starring singer-actress Brandy Norwood, a talent search series featuring former Destiny's Child member Kelly Rowland and a batch of new reality shows were some of the projects highlighted during the upfront announcement by BET Networks.
The slate was the first schedule under new head of programming Stephen Hill, who took over the helm of the networks last December following the departure of Loretha Jones, who had overseen programming for six years. Jones had been instrumental in leading BET to program more original scripted programming.
The new BET shows include:
— "Zoe Moon," starring Norwood, who usually goes by Brandy, as a "live-out-loud newly single mom embarking on a new life and career as a fledgling cosmetics mogul." The show represents the first TV series lead for Norwood since she played a teen on "Moesha" on UPN from 1996 to 2001. She currently co-stars on BET's "The Game," which is in its final season.
— "Chasing Destiny," featuring Rowland as she searches for "the next big female superstar group to make their mark in a dog-eat-dog music industry. In the series, these singing hopefuls will vie their way to stardom with recording mogul Rowland helping them to find their voice as entertainers."
— "About The Business", a docu-series following a tight-knit group of friends in the elite world of urban Hollywood. During the day, they are all about the business and on their grind in the high-stakes worlds of entertainment. And at night, this clique balances career and family while navigating being power players in LA’s African American celebrity circles."
— “Criminals at Work", a docu-crime series that explores crimes committed around the workplace.
— "The Label", a docu-series telling the story of the rise — and sometimes fall — of classic record labels over the past 25 years.
— "DeSean Jackson: Home Team," a reality series featuring Washington Redskins wide receiver DeSean Jackson as he deals with life on and off the field, and the core of women surrounding him, including his "momager" Gayle, his sister and assistant A’Dreea, his publicist Denise and his new girlfriend, Kayla.
— "Punk'd", a reboot of the popular hidden-camera series tailored for the BET audience."